George Brown III




gentleman tattooist, altruistic sophist

It was in a tarpaper shack (literally) in New Scotia that the man, the drifter, the jack-of-all-trades master-of-fun, George Michael Brown III was born. Poor and too proud to remain in the sparsely settled backwoods of Antigonish, his mother Mirjana, an immigrant from Germany, insisted on what would be an ill-fated trek to York Region ...Read More

in the year of 1974.

The journey produced a healthy baby brother, Johnny Nicholas, but George Brown Sr. was lost to the wilderness on a search for demon-whisky somewhere around the now thriving city of Toronto.

For years, the family drifted around southern Ontario until they settled in County Niagara, where young George began to show promise not only as a polyglot and orator, a scholar and an instrumentalist, but also as an enthusiast and budding designer of the visual arts.

Working various jobs to help support the family, as well as his two children, George found himself dabbling in carpentry, apothecary work, stocking groceries journalism and bartending. The tremendous and exhilarating nightlife and saloons, joints and dancehalls of the otherwise sleepy canal ports of Thorold and St. Catharines were appealing, and he made his way as an amateur musician from time to time, but the idea of becoming an apprentice in the bewildering art of tattoo had always nagged at him.

While he commenced studies in English literature at Sir Isaac Brock’s Academy of Learning and Dollar Store (which he would eventually complete at the Academy of York) and ran a local dancehall and bawdy-house, he took up an apprenticeship at the Belmont Tattoo Lounge. In short time, he began to long for his supplanted home of York, and he followed his wife, Leslie, to the city of Toronto, where she had established them. He was quick to take the opportunity for employment under a ubiquitous yet mysterious tattoo shop.

For seven years George Michael brown III plied his trade, learned from the practitioners of the art around him, became an erudite member of the tattoo community, basked in its rich history, was edified in the perplexing machinations of the oscillating perforation machines, and drank. It was during this time that he met an artist with like sensibilities and equally powerful compulsions toward drink and song.

He wore his hat at a rakish angle, the gentleman Matthew Ellis, and George thought for sure this man must be part tracker-scout and part Cornish heathen. He was, of course, wrong on both accounts, but the fervor that the men shared for the art of electric tattooing and art in general led to a partnership, what is now known as “The Society of Seven Crowns”.






Master Matthew Ellis came from the stock of good, solid working folk; his father toiling with the aeronautical crews spawned from the work of the Wrights and followed by Pearson, and his mother holding positions from the serving of some of the area’s finest roasted fowl, to the overseeing of electro-mechanized systems based on the difference engines of the Babbage line. Matthew seemed designated to become the same....Read More

Yet it wasn’t hard to see that he longed for more. After attendance and graduation (Magna Cum Laude) at the Pavilion of arts at the Academy of York, Matt Ellis, then a young man, harrowed and haunted the local alehouses of York’s elected epicenter, Toronto.

It was in these later years of the last century that our hero stumbled upon the mystical art of the tattoo.
Having dabbled in the art of electrical tattooing during his time at York, he temporarily tucked the diversion away in order to conclude his scholarly pursuits. Now, after much perambulation and carousing on Queen Street, he found himself at the stately Stainless Studios, where under the tutelage of nouveau Fakir and germaphobe Thomas Brazda, Matthew became utterly fascinated and enthralled with the numinous art form. After a brief stint honing his craft with the electrical oscillating flesh perforators of Edison, O’Reilly and Walters at Stainless, Matthew moved on to a more enticing position in the northern sector of the city.

The crews that flourished under this shop umbrella helped drive and inspire Matthew further toward the beckoning of tattooing’s siren call; the art encompassed him, and slowly crept its ink-black tentacles not only into his mind, but to the very depths of his heart. It was here that Mr. Matthew Ellis met one Mr. George Brown III, who intrigued him with his seemingly photographic memory and similar lust for the Tesla-like machinations of perforation and permanent pigmentation. Further, both of these (cool) gentlemen had the alma-matter of York in common, as well as having been initiated into organizations such as “Ingestors of the 50” and “Sons of the Absinthe”.

Now armed with the implements of this electric age, and after a decade of experience and study, Matthew, along with the enigmatic Mr. Brown, bring to you “The Society of the Seven Crowns”. A place where mastery in the amalgamation of fine art, mechanized fabrications, the unabashed attention to the mystifying and awe-inspiring art of the tattoo can be experienced. The Rev Matt Ellis has found that his forays into the larger and grandiose compositions brought to the Western world via the orient bring him much pleasure…not that any art that fits finely and exquisitely on the body doesn’t stir the humors within this practitioner of the varied and colourful world of fleshly animations.






“By god, we’ll knock you down a peg or two!” exclaimed one voice. Another shouted, “He thinks he’s better than us!”

I listened outside of the window as Michael John Beddome, my friend and colleague, was berated endlessly (or so it seemed), by the members of a society to which he desperately wanted to belong. “But at what cost?”...Read More

I asked him days before. Later, as I trembled in the rain, having followed him secretly for blocks and blocks of busy street to this back alley locale, I began to truly understand the horrors that lay ahead for him…and I began to weep.

“You’ll unlearn everything you’ve learned, relearn that, and unlearn it again, only to learn a whole new set of things to unlearn!!! Hear me, fancy-pants?”

I attended the Ontario College of Art and Design with Mike Beddome. He was a talented young man who grew up in some of the Northern-most regions in Ontario, and we were all jealous of his artistic prowess. For some reason, however, he became fascinated with “The Society” and their reputed goal to “change the colours of the people of the earth.” I could only assume that this meant marking them with the revolting skin designs that had been emerging in the brothels, bars and barrios, and I couldn’t help but feel that he was on a dark path, from which I wanted to protect him at all cost. When we graduated in 2011, he laughed and lit a cigar with his diploma, as I watched his imminent descent in horror.

“God, give him some more pemmican. He looks pale. Hahahahaha!” Chills ran down the spine, as the cackles grew louder and other voices joined in.

Shortly after graduation, he received an apprenticeship with an adept artist named Mr. Joe Baker, and Michael quickly picked up the art medium under his tutelage. Despite my disliking for the art of tattoo, I’d have to say that he accelerated quickly. But why throw away a perfectly promising art career to consort with the worst kinds of people from the underbelly of society? My mind boggled.

“I hope you’re awake enough to comprehend this…this is a new world, and this is your new home. Old arrangements ain’t being honoured…ya get me son? Get used to it, fancy pants!” What the hell were they talking about?

The Society, though extremely secretive and largely elusive, had gained quite a reputation. Legendary spectacles and events curated and promoted by the society drew enthusiastic crowds and revelry, but nobody knew much about the members or what went on behind the closed door of their clandestine quarters. Dark tales circulated regularly, and children were told to afford the members a large birth, should they happen upon one. Mike Beddome became drawn and his curiosity gave way to obsession. As he developed his skill, he began to openly speak about his desire to become a member of the society. In one seedy establishment, on one particularly dark night, he met a young Asian woman who claimed to be a member and promised to introduce him to the others. Within a week, he had packed up Bowzer and Sheeba, his beloved hounds, and little else, and simply vanished.

So when I caught sight of him that cold, rainy evening, I was compelled to follow. Perhaps I could talk some sense into him…snap him out of his trance-like state and make him aware of the perilous danger he may face. He rushed into the hidden-in-plain-sight doorway before I could get his attention, so I secured my poition under a partially opened window in the back of the building. As I listened in terror, I realized that Micheal was experiencing a transformation of sorts. His being was being torn down and stripped. There was little I could do now, without putting my own safety at risk. I shooed away some young raccoons and hurried out of the alley way to hail a handsome, and went home entirely discouraged.






Lurking in the back alleys of London and St. Thomas stalked a killer. A number of bodies had begun to pile up, and the citizenry of South-western Ontario grew nervous, to say the least (terrified, to say the most). Worse yet, body parts were found strewn all over the gutters and sewers and no lawman had a clue where to begin to look for the suspect who the papers claimed had a surgeon’s skill with ...Read More

a blade, and left a mysterious ink mark under the skin of each victim…that of a small serpent.

Savannah Parent spent her formative years in the London/St. Thomas area, and was fascinated with art at an early age. She found the region stifling however, and travelled to the York region to attend an art academy before the age of twenty. There she studied various artistic styles and began to fall in love with the arts of skin pigmentation and “soul-staining”. Upon returning to South-western Ontario, Savannah found herself under the tutelage of the proprietors of Lucky Devil: Home of the Mark-of-the-Beast special. But her heart began to yearn once more for the sights, sounds and smells that swelled over thick from the streets and seeped into the alleyways and side-roads of York.

For a brief period the killings stopped in London, and the residents sighed relief, hoping that the killer, perhaps a military person or dark drifter, had moved on to another berg, or better yet, had met an ill fate his or herself. But alas, after a while, the murders resumed and became fevered and relentless for a period of three years, when suddenly, as abruptly as they had begun, the slayings ceased.

Savannah decided that she would continue her career in the town of York, studying and tattooing medium-large scale realistic specimens and highly rendered and stylized fantasy art (with a nod to nostalgia and a heavy lean on portraiture). Her mentor and superior-the elusive and equally mysterious ‘Colourful’ Carl Carscallen, owner and proprietor of Waycool Queen Street. For five years she lugged her medical bag through the downtown streets from her home to Way Cool, enthusiastically applying images to the skin of the eclectic clientele associated with York’s art, music and fashion districts. Eager for a more privatized setting, she searched for and settled on the studio for the Society of the Seven Crowns Tattoo, a mid-town haunt for high-society opium abusers and low-brow vaudevillians. A real den of seediness, but ideal for Ms. Savannah Parent’s purposes, to be sure.

In the town of York, a series of grisly murders that had begun three years prior began again. Disappearances of local vagrants resulted quite often in the discovery of body parts marked with the mysterious sub-dermal image of a single serpent. Only one witness had survived to tell of a dark-cloaked female figure carrying what appeared to be a medical bag in the area of one such incident. 6 years hence, the discovery of the bits and pieces have concluded, but the mysterious disappearances continue.





As it happens, a girl wandering the streets of York with little direction or aim can truly find herself in a world of trouble. Robyn Lee’s background is as shrouded with mystery as it is riddled with intrigue, and her disappearance for an entire year (purportedly into the criminal-laden far reaches of the outback of Australia, though she’ll claim otherwise), only adds to the perplexity of the story of Robyn Lee....Read More

Seemingly out of the clear blue, she appeared on the scene, a girl of sixteen haphazardly scribing those she met in the alleyways and gambling dens that littered the underbelly of Hogtown. Half Chinese, half German-Ukranian, she would swill steins of beer and whilst taking the hardest of mah-jong players down and loudly espousing the tenets of Marx in a mildly audible Russian accent. Who was she? From whom did she learn the mysterious art of tattoo? And what was the meaning of that cryptic mark that peered out from her laced boot?

She claimed to be an acrobat of sorts when drinking port wine, then, on long absinthe binges, she would spin sagas about her time with the traveling theatre and learning from the masters of that art at the University at Ryerson. Robyn  Lee would declare in one breath that she had extensive training in the field of medicine and, with a laugh, shift gears to talk of her short stint running a petting zoo in Kartoum. But the nights would inevitably end in discussion and execution of symbols and signets etched into the skin of her cagey and sketchy companions.Then…suddenly…she disappeared.

Rumours spread amongst those who could only loosely call themselves friends to the secretive young woman who never let a soul near enough to truly ascertain the truth about who she was, and what it was she really was up to. Political assassination was insinuated by some. Was she a spy? For whom did she work and where did she go during her long sabbaticals? Letters would arrive randomly from Sydney, Melbourne and Cairns, all in different handwriting, claiming that she was studying and working under masters of tattoo from the likes of Electric Ink, Fox Body Art, and Obsession ink, respectively. An entire year went by. Suddenly, she returned…but with an entirely different gate and demeanour.

Reticent as ever regarding her own life and experiences, the woman who asked to be referred to only as Ms. Lee now spoke solely of a Society with whom she’d come into contact. “They have taken me in, and accepted me into the fold, for which I am forever in their debt. They spent long hours indoctrinating me on their manifestos and methods, and they, of course helped me immensely after my escape to…I meeeeaannn my trriiipp…” Her eyes sharpened on her audience that evening, the elusive Robyn Lee, and she surveyed the room carefully. “Let me just tell you this, my friends,” she said, with a palpable sarcastic tone. “IFFFF one were to be in a bind, and IFFFF one were to seek asylum, one could do a whole lot worse than to come across the members of the Society. And IFFF they chose to take you in, you’d be wise to accept their help, and careful to keep your tongue at bay. And raccoon meat is more tender than you could ever imagine.”And with that bizarre revelation, she wandered up Yonge Street, past Eglinton Avenue, and up the stairs into the foreboding hallway that gave way to the Society of the Seven Crowns.





On a rural road near London, Ontario stood an eerie old farmhouse surrounded by fields of lavender. Don’t try to look for it now, as it no longer exists. Just try to picture its imposing frame against a February sky. The day is quiet and a darker grey is replacing a lighter shade as the sun recedes out of view over the horizon, all under the cover of dense cloud. ...Read More

A snow storm looms, and tomorrow will be the first of March. Fast approaching is the start of a new day; a new month begins, in fact. And the life of a tiny hamlet, once gripped by fear, begins anew as well, as the fields begin to seemingly spontaneously ignite from the four corners of the farm.
As the fires quickly approach the structure, it becomes clearer that the burn is controlled…and quite targeted. The house is quickly engulfed and the crop begins to rage wildly as tendrils of smoke twist and rise and vaporize into the darkening sky, excitedly escaping like souls tasting freedom after a long incarceration. The ghosts, some say, of the many who lay amongst the rows of lavender.
At first, nobody knew what to make of young Jessica Channer. The girl had moved back to Ontario from a 3 year stay in British Columbia, and she appeared to have a rose in her cheek and a positive outlook. She was pleasant and easy-going, and spent most of her time in long baking sessions, the spoils of which were readily shared with all. But her family was not particularly social and, as with all newcomers, the people in town were wary. And, as with all small towns, rumours began to circulate as to what the purpose may have been for her trip to the coast and what may have occurred in their previous hometown. Then the disappearances began.
Children have fantastic imaginations. So, suspicious though the town may have been of their new neighbours, they would never readily believe the tale that little Billy Tessio and Dennis LaChance would relate after their fishing trip down Back Hollow Road. It seems the town had been looking for two members of the community for some months (youngsters who went missing near the time that the Channer clan had moved onto the farm), and the boys’ mothers were reluctant to let them out of their sights. The two snuck away anyhow, fishing gear in hand, making their way along the country side-road, when what they claim to have spotted something…just unbelievable.
“We saw the Channer girl standing in the lavender,” Billy began. “She wasn’t lookin’ at nuthin’. Just staring…like…at the air.” “And there were folks in robes,” Added Dennis.
At that moment, they reported, Johnny Merill seemed to appear on the road out of nowhere, wandered trance-like into the field and appeared to be swallowed up by the soil beneath his feet. The boys claim that they were then caught by Jessica’s gaze, the look on her face now sinister and purposeful. They then said that they ran up the road back into town with cartoonish laughter following them the entire way home. Nobody believed them, of course. But when three days later Johnny had failed to turn up, questions began to circulate.
Nothing was ever found. Authorities were involved, but had to eventually abandon all leads, and the boys’ story was, naturally, dismissed out of hand. Meanwhile, the years passed, more disappeared, surrounding towns suffered multiple missing as well, the town increasingly lent cadence to the rumours about the Channer girl, and Jessica grew in a young adult.
It was around this time that young Channer developed a fascination with moving animation pictures, and her parents thought that sending her to Sheridan Arts Academy and to Beijing to unpack some of the mysteries surrounding the art would be wise, given the climate surrounding them and increasing tensions with the town’s folks. Upon her departure, all disappearances stopped. Upon every return visit, they would resume. Authorities had no choice but to take notice now, and drunken teenagers with an emboldened up sense of community pride (or often just on a dare) had begun to take it upon themselves on weekends to stake out the farmhouse. However, most would steer far clear, rendering the traffic on Back Hollow Road nearly non-existent. Fears reached an all-time high. Things were approaching a boiling point. Jessica, however, seemed gleefully unaware. Or perhaps decidedly so. Her parents were not, and sent her, along with her dog, her cat and her snake, Riddle, to the great city of York. And once again, the reports of the missing were no more.
News would come back from York about Jessica, and it would run quickly through the town. Some suggested that she had found employment at a bakery, while others believed that she had been seen hanging around those ‘tattoo people’, and even the cagey Khan J (a purveyor of the “colour”). Years had passed, and the people in town became convinced that the curse that appeared to follow the young woman had left with her, but they still kept their distance from the Back Hollow property. As eye-witness reports were circulated that she had suddenly been frequenting the Yonge and Eglinton area with reputed members of the Society, the towns people began to posit questions as to whether or not the secretive, and widely presumed nefarious, agency had been behind this all along.
But it seemed not to matter when Jessica’s parents finally abandoned the farm. The people of the town had since decided that the souls of the missing were somehow bound to the land, trapped under the soil, and only a proper cleansing of the lot would provide any chance for release. So on the final evening of the month of February, the ritual was executed.
The next morning, in the city of York, Dennis LaChance claims to have spotted Jessica Channer (the last sighting on report) darting into a doorway on Yonge St. (purportedly used to access the Society’s secret den) with one of the hooded characters he swears to have spotted in the lavender fields the night Johnny Merrill disappeared all those years ago.


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